Instagram has been around for over a decade, but never had a tagline or brand campaign. Until now! We launched We Make Today with 7 ads in 7 days made from content posted THAT day.

Every morning we had no idea what the ad would look like, and every night 25 million people saw it. It was an insane, unscripted social experiment. It was also really really fun.

Role: Writer/ACD // Team: Marcos Kotlhar (CCO), Danilo Boer (CCO), Emily Robbins (producer), Raj Ramamurthy (art), Meghan Howell (art), Winston Noel (copy)

🏆 One Show Merit